Mercedes Benz CLC is a new
version of C-Class
Mercedes-Benz Launches New
CLC Sports Coupe Integrated Marketing Campaign. It basically looks like the first-generation model with the nose
of the new C-Class grafted on. This primarily includes exclusive driving events that give customers the chance
to enjoy at first hand the many exciting features of the CLC, as well as an interactive online campaign and all
kinds of marketing activities on the part of the dealerships. In addition, specially branded pillows and
eyeshades in airplanes will invite passengers to experience the car of their dreams, while the door hanger in
selected hotels encourages guests "not only to dream of the new sports coupe but also to fulfill their fantasy.
CDN spoke to Juergen
Bollmann, Senior Manager and Program Manager for the new CLC he was also responsible for the design of the
A-Class, B-Class and C-Class sedan that walked us around the car and pointed out the various design
changes.
The direct-steer system
also improves handling safety in critical situations - for instance when taking sudden evasive action - as the
field tests conducted by the Mercedes engineers demonstrate.
The dominant upper edge of
the wings underscores the wedge shape of the downward-slanting shoulder line, which combines at the rear with
the upper edge of the tail lights. To learn more about the Mercedes-Benz CLC Sports Coupe integrated marketing
campaign, you can find the full details in the official press release of Mercedes Benz. The six-speed manual
transmission comes as standard with all engine variants.
They should keep it in
Europe - the reason why it doesn't sell well here is because American's don't want to associate the Mercedes Benz
brand with "dinky little hatchbacks".
The standard specification
for the sports package includes a new direct-steer system, which further enhances the agile driving experience
of the CLC while adding an important boost to safety.
After an exceptionally
hectic weekend - one that involved a quick flight to the frigid Midwest, followed by a round of inclement
weather, and followed by our return flight then being cancelled - we have finally arrived back in the office,
ready to bring you your daily dose of Mercedes-flavored goodness.
A choice of seat covers in
black, alpaca grey and a particularly stylish combination of black and red are available to give the interior
its individual colour scheme.
No word on which variants
if any will be making it to the U S market, but it's a safe bet that the smaller petrol and diesel models won't
be among the first shipments if they come at all.
The entertainment,
communications and nave systems can all be operated by voice command, too.
The four-link independent
front suspension and multilink independent rear suspension get new tuning to give better feel, but remember,
it's still the old C-class under the skin, so don't expect any miracles.
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